Women in real estate are influencing a quiet revolution in the industry. Where men once dominated the field, women are now stepping up in growing numbers—not just as real estate agents, but also as developers, brokers, consultants, and investors. This shift is transforming the industry into a more inclusive, innovative, and community-focused space.
For many women, real estate offers something uniquely valuable: the opportunity to earn a good income while maintaining flexibility. Whether it’s raising a family, caring for loved ones, or managing multiple roles, women are finding that real estate can fit around their lives rather than the other way around.
And that’s why this is exciting news—Accra is getting a new real estate school just for women! Lisa Watt, a real estate pro from the U.S., announced this during the Ghana Real Estate Meetup. The goal: to help more women join the property space and build real careers in the industry.
Top 5 Reasons You Should Support Women in Real Estate
Real estate is more than just buying and selling property. It offers a range of roles and opportunities that are especially attractive to women in Ghana today.
Women are strong negotiators
They often bring empathy, attention to detail, and great communication skills to the table—all essential qualities for negotiating deals and building client trust.
Income and Flexibility
Unlike many 9-to-5 jobs, real estate allows women to set their schedules. Whether working part-time or full-time, they can still earn a solid income based on commissions or profits from property deals.
There’s no salary cap in real estate. Your earnings depend on your effort and network. Developers and investors, in particular, can see substantial profits. This makes it ideal for mothers, caregivers, or anyone juggling family responsibilities.
Industry Growth
Ghana’s cities are expanding fast, and the demand for housing, rentals, and commercial spaces is growing. This means more opportunities for women who understand the market.
Diverse Roles
From agents and brokers to property managers and developers, women can carve out niches based on their skills and interests. Women can grow from agents to brokers, managers, or even developers. There are also paths to specialise in areas like real estate law, property valuation, or finance
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Meet Ghana’s Female Trailblazers in Real Estate
These women aren’t just surviving in real estate—they’re thriving and leading the way:
- Dr Theresa Oppong Beeko – CEO of Manet Group, she turned a failed fishing business into one of Ghana’s top real estate empires.
- Nana Akua Oppong-Birmeh – Heads ArchXenus, the country’s largest private architecture firm. Her creative designs are reshaping urban landscapes.
- Hanna Atiase – CEO of E-Wells Realty and a co-founder of the Ghana Association of Real Estate Brokers. She focuses on diaspora clients.
- Regina Christian Koomson – Founder of Lady R Real Estate and Rental Housing Association of Ghana. A leader in property management.
- Jolanda Castagna Mischiari – Founder of Akka Kappa Ltd, managing over 1,200 property listings across Ghana.
- Akua Maafo-Dosoo – Heads Listening Bureau, specialising in luxury real estate and maintenance-focused services.
- Aba Amoah – CEO of BDZ Properties. She’s currently developing 100 units of affordable housing.
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Common Misconceptions of Women in Real Estate
Despite all this progress, women in real estate still face stereotypes:
- They can’t balance work and family – Many successful women are proving otherwise.
- They’re unwilling to travel – Many travel extensively for site visits and networking.
- They aren’t strong enough – Physical labour is rarely part of the job; skills and strategy matter more.
- They aren’t leaders – Women lead thriving firms and mentor others daily.
These false beliefs fuel gender-based discrimination in hiring, promotion, and training. But with role models like Dr Matilda Fiadzigbey, the narrative is changing.
Real Barriers Women in Real Estate Face
Women still face real hurdles in accessing capital and owning property:
- Income Gaps: Many women work in the informal sector without stable income or bank records.
- Credit Challenges: Most financial products are not tailored to women’s needs.
- Legal and Social Issues: Inheritance laws and land rights can be restrictive of women.
- Incremental Housing: Many women build slowly, as they lack financing options.
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New Opportunities
The good news? Change is happening.
- Segmented Solutions: Products are being designed for women who want to build homes, rent out rooms, or use property as a business space.
- Creative Financing: Think savings-linked loans, digital credit histories, and phased mortgages.
- Digital Tools: Mobile banking and digital payments help women track income and build credit.
- Collaborative Innovation: Organisations like the IFC are working on gender-inclusive housing finance models.
Conclusion
The rise of women in real estate is not just a trend—it’s a powerful shift. Women in Ghana are showing that they can lead, innovate, and succeed in this fast-growing field.
By overcoming barriers and breaking stereotypes, women shape the real estate sector and uplift communities and mentor others. The future of real estate in Ghana? It’s looking strong, smart, and increasingly inclusive.