When it comes to selling or renting property in Ghana, good photos can make all the difference. Before buyers visit a site, they first see it online. And what they see determines what happens next. If it’s land, a home, or an apartment you’re selling, real estate photography is one of the most powerful tools you can use to attract serious buyers fast.
In this post, we look at why pictures and videos matter in property sales and how you can do it right.
Why Pictures and Videos Matter in Property Sales
First Impressions Happen Online
Almost any service you can think of is now online. And there’s a reason why. It’s the place where people look for you; who you are and what you have. The same applies to real estate. Most property searches now start online, through dedicated websites, social media, or WhatsApp listings.
High-quality pictures grab attention immediately and make people stop scrolling. Blurry, dark, or unappealing images, on the other hand, make potential buyers move on. In today’s digital market, the first impression is often your only chance. Think of your photos as the ‘handshake’ between your property and the buyer.
Photos Sell Emotion, Not Just Space
Buyers don’t only want to see a room; they want to imagine living in it. And that’s what professional real estate photos do: they help people to visualise comfort, peace, and value.
For example, a bright living room photo can feel ‘homey’; a wide-angle shot of a well-lit kitchen can make it look modern and spacious. So, you’re not just selling walls and tiles but rather lifestyle and emotion.
Professional Photography Increases Value
Many studies have shown us that properties with quality photos attract more inquiries and higher offers. Good photography can increase your property’s perceived value by 10–20%. No kidding. It gives the impression that you’re serious, trustworthy, and organised. Whether you’re selling or renting, great visuals are your best bet, and buyers believe your asking price is worth it. In competitive markets like Accra or Kumasi, presentation sets you apart.
Tips in Real Estate Photography
Poor Images Can Cost Buyers
The reality is that many sellers lose deals simply because of poor presentation. Common mistakes include using dim lighting or phone flash, taking crooked or cluttered photos, showing messy rooms, or unpainted walls. A property may be beautiful in person but look unattractive online. And once buyers form a negative impression, they rarely give you a second chance.
So, what should your shots focus on? Be sure that in every listing, your photos clearly show the front view or exterior of the property, the living room and main bedroom, the kitchen, and the bathrooms. Include the compound, parking space, and entrance gate.
For land sales, capture boundary markers, access roads, and nearby landmarks. Add a few neighbourhood shots to show what surrounds the property, like schools, shops, or tarred roads.
Lighting Makes the Difference
Natural light is the best light for property photography. Be sure to shoot during the morning or late afternoon when the sun is wimpy. Open windows, switch on lights, and use white curtains to brighten the room.
Avoid taking photos at night unless you have proper lighting equipment because shadows, glare, or dark corners can make even a great space look dull.
Declutter Before Shooting
It’s necessary to clean up every area before taking photos. Remove laundry, personal items, and unnecessary furniture. Do this because simple, neat spaces look bigger and more appealing. For occupied homes, ask tenants or family members to temporarily tidy up.
Remember, the goal is to let buyers focus on the space, not your stuff.
Use the Right Tools
No, you don’t need the most expensive camera; even a mid-range modern smartphone can work well. Use a tripod to keep images straight. And learn basic editing—brightness, contrast, and cropping —but avoid filters that distort the property.
For large properties or estates, consider drone photography to show the total layout. If you can, hire a professional real estate photographer for the best results.
Tell a Story Through Your Photos
Take viewers on a journey– arrange photos in a logical sequence, from outside to inside. Start with wide shots, then close-ups of special features such as the balcony, tiles, and kitchen cabinets, and other spaces. Add captions like “Spacious master bedroom with balcony view” or “Well-fitted modern kitchen.”
These make it easier for buyers to follow and imagine living there.
Modern Marketing Needs Modern Photos
In today’s market, property ads go beyond simple listings. Agents use photos for virtual tours, social media reels, property websites, and WhatsApp broadcasts. Because good visuals make your marketing materials look professional, the better your images, the more people you reach. And the faster you sell.
That’s why we recommend working with a realtor who values presentation. You must know that not every agent understands the importance of real estate photography.
So, choose agents who invest in proper listings and visual marketing. You can ask them how they plan to present your property online before signing any agreement. Truth is, an agent who uses great photos is more likely to attract serious buyers quickly.
Before You Share, Double-Check Everything
Just before you go online, review your photos like a buyer would. Do they look clear, clean, and realistic? Do they show the property’s best features? Are there any distracting objects or angles? If the answer to any of these is yes, reshoot or retouch the photos or videos before publishing.
Conclusion
In real estate, great photos open doors faster than any advert. They help buyers fall in love with your property before even seeing it. As a homeowner, investor, or agent, rethink real estate photography; it is an investment that pays off. Take your time: plan, clean, and capture your space. Because in property marketing, pictures sell.